The first trailer for Andrew Stanton’s “John Carter” has arrived to introduce a century-old bookshelf hero to today’s moviegoers. The character created by Edgar Rice Burroughs (who also created a certain jungle hero) has never really gone away but Disney knows one challenge for the expensive new fantasy epic is to tap into the brand’s heritage but also make the property feel fresh and cutting-edge. Juhani Nurmi, a Finnish journalist and screenwriter, is one of the longtime fans of the Burroughs books who believes that the warlord of Mars is ready for his moment in the 21st century spotlight.

SAN DIEGO – Nerds around the world have flocked to San Diego to attend the 2011 Comic-Con. Then there are those of us, me included, who pretend like we aren’t nerds and secretly wish they were there and eat up all the news that comes out of the convention. Yes, the people who often show up to the convention are labeled as, “nerds.” But let’s be honest, they’re really just people who like really cool stuff, and in conjunction with Comic-Con some pretty cool stuff has already popped up online.

LAS VEGAS, NV–(Marketwire – February 10, 2011) – Are you ready to swing with Tarzan®, the Lord of the Jungle…? Aristocrat’s newest video slot game, Tarzan® Lord of the Jungle™, has just received certification for all GLI jurisdictions.

A New Eco-Hero for the PlayStation Generation as Tarzan Returns to his Roots In new books London, April 2010. History is littered with examples of brands trying to reinvent themselves to appeal to a new generation, but for one of literature’s most successful franchises, all that’s required is a return to its roots – literally.